The EntStrategyGuy US Subscriber Estimates for Q2 of 2023

Who is Leading the U.S. Streaming Wars?

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How about this…I’m getting my U.S. paid streaming subscriber estimates for Q2 of 2023 out before Q3 ends! That has not happened a lot recently. The last edition, covering the Q2 numbers, for example, came out in July.

I wait until all the “earnings reports” come out to have the freshest numbers, so this report will always have a two-month delay, but at least it came out before the next earnings season started... (This is also my goal going forward, depending on how busy things get.)

As a reminder…

• I estimate paid subscribers for every streamer (with over 5 million subscribers), even the ones that disclose nothing, like Amazon and Apple.

• My goal is to estimate the number of “paid” subscribers per streamer. If a streamer offers their service in a bundle—Amazon Prime, for example—I imagine a world where Prime Video stood on its own. How many folks would pay for that service?

• These are not the current subscriber totals for the streamers, but how many subscribers each streamer had as of the end June (or “Q2 of 2023”). My primary source is official subscriber estimates from the streamers’ quarterly reports, which I then use to make my own, bespoke estimates.

• This is a “U.S.”-only look. Someday that will change, as more streamers catch up (and we get better visibility into Apple and Amazon globally), but for now it’s just America.

The Overall Charts

Without further ado, here’s the data you came for: